Every campaign is unique and there is no one way to talk to voters. We start each project by listening to your story and goals, and use research to learn where your audience currently is, and where you might lead them. We remain deeply involved to ensure the strategy developed is successfully implemented.

We come to the table with theories of the case and test them against alternative theories to arrive at a winning strategy. We have the creativity to develop theories, the integrity to test all theories fairly, and the humility to use the data to find the best path without pride of authorship.

Ask around and you’ll learn we’re easy to work with. We listen, ask questions, and collaborate. Moving public opinion and making real change requires teamwork, and we work tirelessly to make sure the research is useful and actionable for everyone involved.

We believe diversity elevates all aspects of our company, bringing essential perspectives and cultural competency to understanding public opinion. This principle guides how we build our team and conduct research in our collective fight to improve the world around us.

Confidence in our strategy requires confidence in the quality of the data. GBAO has a long record of collecting accurate data, and we use a range of methodologies to reach various audiences, compare different electorates and models, and carefully monitor our interviewing.