Margie Omero is a Principal at the Democratic polling firm GBAO with over 25 years of experience providing strategic advice and qualitative and quantitative research to candidates, organizations, and brands. In 2022, she worked on the two most competitive gubernatorial races in the country—Governors Tony Evers (WI) and Laura Kelly (KS)—and with the only Democratic Senate pickup, Senator John Fetterman (PA). She also worked with the DSCC to help re-elect Senators Patty Murray (WA) and Michael Bennet (CO).

Omero’s other clients have included AARP, AFL-CIO, The Center for American Progress, Third Way, Groundwork Collaborative, DCCC, DLCC, DNC, EMILY’s List, Planned Parenthood, NARAL, Everytown for Gun Safety, and Brady PAC. Her work has explored some of the country’s most challenging public opinion questions, such as race, abortion rights, immigration, economic policy, climate change, corporate accountability, voting and participation, guns, aid in dying, and the January 6th riots.

Omero also leads and moderates the monthly focus group series America in Focus for the New York Times Opinion Pages—speaking to audiences across the country such as tweens, college students, parents of high school students, transgender adults, Jews, and even fans of the show Yellowstone. And she co-leads the Navigator Research team—an ongoing regular investigation into public opinion of the country’s top issues—such as democratic reforms, the economy, and COVID. She wrote about the lessons from focus groups this past election cycle here. 

A frequent writer, commentator, and speaker, Omero has appeared on ABC’s “This Week,” NPR’s “Morning Edition,” and MSNBC’s “Morning Joe,” and in other major news outlets. She’s spoken to corporations, large conferences, Congressional Committees, and the entire Democratic House Caucus. Omero was the creator and co-host of The Pollsters podcast, covering the polls driving news in politics, tech, entertainment, and pop culture. She was named one of “50 Politicos to Watch” by Politico.

Omero graduated from the University of Texas at Austin, with High Honors and Special Honors in the University honors program, writing her honors thesis using longitudinal survey data. She is professionally and academically trained in statistics and sampling and has led over a thousand qualitative sessions and focus groups. She lives in Takoma Park, Maryland.